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Old Pueblo Traders® began in 1946 as a direct mail retailer of fine Southwestern fashions, moccasins, and Native American crafts and jewelry. Old Pueblo served customers from across the United States, many who discovered them in their small store on Country Club Road while vacationing in Tucson, Arizona. Courteous service, unique selection, and fair pricing won them a loyal following, and they count some of those original patrons among their customers of today.

As the times changed, so did OPTs. Their focus shifted from crafts and jewelry to fashions and shoes, and broadened beyond the Southwest. By the 1960's, they were showing all the latest styles in a large, full-color glossy catalog that was mailed across the country to thousands of customers. By 1990 that number had grown to millions and the changes came fast and furiously, as they relocated their business to a larger office/warehouse/customer service campus that today accommodates about 1,000 associates.